The coffee business of rez economics

Kalle Benallie

A coffee shop on the Walker River Indian Reservation in western Nevada is doing more than helping their customers live a healthier lifestyle, it’s also integrating the idea of rez economics.

The Next Evolution owner and Walker River Paiute Tribe citizen, Andrea Martinez, said their coffee beans are supplied from Star Village Coffee, which is owned by Joel Zuniga, a citizen from the Reno-Sparks Indian Colony.

“We established a really good relationship with (Zuniga) and he has been supplying us with our coffee since opening,” Martinez told ICT.“I just really think that it’s important for Natives to support Natives especially in business. We were never meant to make it in the world we live in today, but seeing these up and coming Native businesses — it’s inspiring to me.”